🤝 Your Digital Partner in the Pursuit of a Dream 🇺🇸
We're not just a digital agency; we're brand builders and business operators, helping you master the digital side of your business so you can thrive.
Our Mission
To help small business owners achieve their American dream. We act as your operational partner, using our digital expertise to help you build your brand, scale your vision, and create lasting financial wealth for your family.
The Backstory
Honeyguide didn't start in a boardroom. It started with a practical, personal goal: to build a business from the ground up. For our founder, a 10-year software engineer and former teacher, bootstrapping a company wasn't just an option; it was the only option. So, the question became: what to build? The answer lay in a unique combination of skills—the logic of an engineer, the heart of an educator, and a deep-seated passion for the grit and hustle of small business ownership. It led to the creation of a different kind of digital agency.
We see digital as more than just a service; it's the lens through which you can build a brand, streamline your operations, and scale your vision. We love helping fellow entrepreneurs use this powerful tool to build something lasting.
Who We Partner With
We work directly with small business owners who are all-in on chasing their dream. Our best partnerships are with entrepreneurs who are experts in their craft but need a trusted collaborator to provide the digital firepower.
The Seasoned Executive
Who left corporate life to build a multi-million dollar business and now needs a digital strategy to match your ambition.
The Proven Professional
Returning from a chapter of life like motherhood, ready to launch a consultancy that reflects your decade of experience and professionalism from day one.
The New Owner
Who acquired an established business and is now focused on the next phase of growth, working to scale and modernize over the next five years for a potential future exit.
For us, it's more than a contract. It's a community of entrepreneurs building together, sharing the journey of business ownership and the pursuit of success.
A Note from Our Founder
"Like the clients I serve, I am an impassioned small business owner. I built my first website for my youth hockey team nearly 25 years ago—before some professional teams even had one. That passion led me through a decade-long career as a a software engineer in both enterprise and start-up worlds, and to an MBA from Case Western Reserve University. Today, I use that experience to help fellow entrepreneurs navigate the digital world and build the businesses they've always dreamed of."
Kyle Whitaker - Founder & Managing Partner
Our Guiding Principles
Extreme Ownership
Inspired by the book Extreme Ownership by Jocko Willink, we take full responsibility for all outcomes. When challenges arise, we don't point fingers; we find solutions. This extends to a "Decentralized Command" philosophy in our partnerships: we empower everyone on the team—ours and yours—to make informed decisions and act decisively, ensuring we're always moving your business forward. This is the foundation of our partnership.
Infinite Mindset
We're not here for short-term gains; we're here to build lasting partnerships. Guided by Simon Sinek's concept in The Infinite Game, we believe business is about more than winning. It's about building an organization that is strong and healthy enough to stay in the game for the long haul. Success in business is a long-term journey of continuous improvement, and we're committed to staying in the game with you, adapting and growing together.
Massive Imperfect Action
Progress beats perfection. We believe in moving quickly, learning from real-world feedback, and iterating constantly. The fastest way to get to phase two is to launch phase one, and we help you build momentum by doing.