Case Study
Launching VES Contracts in 30 Days
Launching a new business involves numerous challenges, from establishing core services to building a robust online presence. For Brittney Steele, founder of VES Contracts, the journey was further complicated by an unexpected pivot from a business consulting model to a full-scale law firm shortly after engaging with Honeyguide. Despite this significant shift and the inherent complexities of setting up a legal practice, Honeyguide partnered with Brittney to swiftly deliver a professional, intuitive, and future-proof website, demonstrating how a clear process and strong partnership can turn ambitious timelines into reality.
The Challenge
Brittney Steele initially envisioned VES Contracts as a business consulting firm, aiming to provide risk allocation and contract negotiation services without the full legal responsibilities of a law firm. However, soon after her discovery call with Honeyguide, legal research revealed she had to open it up as a law firm. This sudden pivot significantly widened her offering and introduced new complexities, such as securing malpractice insurance and adhering to professional ethics.
Brittney needed a website that could instill trust in potential clients, reflecting professionalism and capability beyond a "scrapbook" or generic "AI-generated" template. She sought a partner who could manage the technical aspects of website development, as she lacked the time and expertise for graphic design or coding. Additionally, she wanted to avoid common pitfalls of online business setup, noting how fragmented information made starting an LLC challenging.
Our Solution
Honeyguide addressed these challenges by providing a comprehensive, structured, and flexible approach to website development and business support:
Agile Partnership: Honeyguide swiftly adapted to Brittney's pivot from a business consulting model to a full-scale law firm. Plans were adjusted in real-time to build in flexibility while remaining committed to a 30-day website build from concept to launch, adding an additional review session to iterate through the pivot.
Custom Website: Honeyguide delivered a fully custom website, steering clear of restrictive templates from platforms like WordPress. This approach provided ultimate flexibility and a unique design true to Brittney's brand. We believe our clients shouldn't have to become CMS experts; whenever Brittney needs an update, she simply sends it over, and we handle the rest. This partnership allowed us to create a professional yet welcoming site that avoided the "stuffy" law firm aesthetic, instead aligning with her desired "relaxed and at ease" vibe and brand colors. The result was a fully-responsive experience, seamless on any device.
Tailored Offerings: The team worked closely with Brittney to define and refine her service offerings, ensuring they reflected her expertise in B2B commercial transactions, particularly in digital media and ad tech.
Operational & Strategic Support: Beyond the website, Honeyguide acted as a strategic business partner. We advised Brittney on crucial business elements, such as securing an office address to project a professional image and adding legal disclaimers to her contact form. Within a week of launch, a major lead requested an in-person meeting at the address listed on the website. We also discussed the long-term benefits of a blog for SEO and lead generation, suggesting content strategies and offering to manage initial posts.
Building Credibility: Honeyguide guided Brittney on effectively collecting authentic testimonials from former colleagues and clients, providing email templates and emphasizing the importance of real names, titles, and photos to build credibility.
30-Day Launch Timeline
Initial Contact
Brittney engages with Honeyguide on Instagram and applies for the Rapid Launch Program.
Initial Contact
Brittney engages with Honeyguide on Instagram and applies for the Rapid Launch Program.
Discovery Call
Brittney holds her initial discovery call with Honeyguide, sharing her career path, family, and vision for launching her new business,VES Contracts.
Discovery Call
Brittney holds her initial discovery call with Honeyguide, sharing her career path, family, and vision for launching her new business,VES Contracts.
Contract Signed
Brittney completes signing of engagement documents and officially partners with Honeyguide.
Contract Signed
Brittney completes signing of engagement documents and officially partners with Honeyguide.
Project Kickoff
The website launch project officially begins! Brittney reveals the significant shift from a consulting firm to a full-fledged law firm, necessitating broader service offerings and malpractice insurance.
Project Kickoff
The website launch project officially begins! Brittney reveals the significant shift from a consulting firm to a full-fledged law firm, necessitating broader service offerings and malpractice insurance.
Review Session 1: Copy & Content
Brittney and Honeyguide align on strategy. Discussion focuses on updated client profiles, website copy, necessary legal disclaimers, and the strategy for collecting testimonials.
Review Session 1: Copy & Content
Brittney and Honeyguide align on strategy. Discussion focuses on updated client profiles, website copy, necessary legal disclaimers, and the strategy for collecting testimonials.
Review Session 2: Website Reveal
Honeyguide presents the initial website design and content to Brittney. Brittney provides detailed feedback, expressing excitement and initial minor adjustments to copy and design elements.
Review Session 2: Website Reveal
Honeyguide presents the initial website design and content to Brittney. Brittney provides detailed feedback, expressing excitement and initial minor adjustments to copy and design elements.
Website Launch 🚀
Final review of the completed website and capture of remaining "punchlist" items. Brittney shares high satisfaction with the outcome and the entire process.
Website Launch 🚀
Final review of the completed website and capture of remaining "punchlist" items. Brittney shares high satisfaction with the outcome and the entire process.
The Results
The collaboration culminated in the successful launch of the VES Contracts website approximately 39 days after Brittney's initial contact with Honeyguide on June 2nd.
Professional Online Presence: Brittney expressed immense satisfaction, stating the website looks "great, professional, clean, neat" and that it "bridges together like a law firm and what I originally wanted to do was a consulting business".
Streamlined Lead Management: The implemented contact form efficiently captures client inquiries and stores them in a Google Sheet for easy tracking, with email notifications for new submissions.
Enhanced Credibility: Brittney successfully collected three high-quality testimonials in time for the launch which significantly boosts the website's credibility and demonstrates real-world impact.
Positive Experience: Brittney repeatedly emphasized her positive experience with the process, highlighting Honeyguide's professionalism and role as "partners advocating for my business". She found the structured approach, clear communication, and flexibility invaluable. This proactive support allowed her to focus on core business and legal tasks.
"Partnering with Honeyguide as one of my first vendors to assist me in launching my business was one of the best decisions I could have made. The website that the Honeyguide team designed and developed delivered precisely what I had requested, but exceeded my expectations with the quality and precision of representing my brand. Kyle was masterful in the organization and execution process. Every call was intentional and efficient, while still leaving room to pivot as my business plan changed after our initial discovery call. The additional value that Honeyguide provided was business consulting. The team offered guidance as I made certain business decisions that went beyond my website build. If you are looking for a sophisticated and high quality digital agency vendor that will partner with your business and provide excellent solutions, then I highly recommend Honeyguide."
